We despise the bait-and-switch and illegal bundling tricks that some unscrupulous retailers played on gamers who were
looking to purchase Xbox 360s last holiday season (Best Buy, we're thinking of you). But should we be even more alarmed
by the way in which small games retailers take advantage of temporary shortages to make a killing selling scarce
consoles on eBay?
Several weeks ago, I visited a tiny games retailer in my old 'hood of Astoria, NY, just outside of Manhattan. Once I got the clerk talking, he let slip that his boss had eBayed every Xbox 360 he'd received since the system's launch, most of them for 100% over retail price.
"Will you do the same with the PS3s you get?"
"Totally," the clerk responded.
In other words, if the PlayStation 3 is
scarce this holiday season, don't expect your local games retailer to save one for you. He'll do the economically
rational thing and divert his allotment of consoles to the global marketplace, where they'll fetch a higher price.
After all, he's in the business of making money, not running a charity, right?
Rational merchants guided
by the invisible hand? Or shady shysters? Is there any solution to this problem?











(Page 1) Reader Comments
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Patience little grashopper, good things come to those who wait.
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The solution is to exercise some self-control and wait until the console is actually buyable before buying it. I mean, you'll have waited some 5 years already, what's another month or so?
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The PS3 is gonna ship a million units at launch, but thats world wide. So yeah, its gonna be real tough to find one. I advice everyone not to pre-order from EB or Gamestop. They will get a small number of units, just like what happened to the 360.
Its a dog-eat-dog world out there, and its gonna get worst when the PS3 is released. I have a few friends who are going to sell their PS3's on ebay. So by ready to pay big money.
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I don't that that is going to happen.
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this will happen with the PS3 as well because there will be a huge shortage, and it's coming out just before christmas. there's no solution because there's always going to be those parents who think they have to buy it for their kids for christmas. until parents stop doing this, there's not going to be a way around this short of suppliers penalizing companies if they find out they did that. there's no way they could track that down though.
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I wished that the manufacturers and retailers would do something about this. I understand that I live in a country founded on a free market and capitalism (the U.S.), but it's as bad as ticket scalping. (Something where there are some actual state and local laws in place to stem the practice so there is a legal precedence against this.)
If the shortages weren't so bad, I wouldn't complain. But it's the regular consumer who suffers the most because they can't buy a retail product because someone else has bought three (from three different retailers), kept one, and put the other two on EBay. Why shouldn't those other two systems go to someone who isn't planning on selling them for extra cash?
I'm just glad I'm a patient man who's willing to wait and would never pay such a premium on a new console, but I think this practice really hurts the majority of us.
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I have a solution. If MS or Sony wants to save face, and not create a feeding frenzy, all they have to do is put all of their initial shipment up for auction, and any money over retail goes to a charity. Talk about good will, and people could get tax deductions for the amount over MSRP.
But that won't happen, because every business owner dreams of the News Report where people are lining up to get their product. Still, I think it would be a great gesture.
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There is nothing unethical about selling something for what it is worth, and what it is worth is dictated by the market. Don't hate it. Embrace it.
How is the little guy hurt? He has to wait three months to get something at a reduced price? Cry me a river.
Sony can't meet demand at launch. MS cant' meet demand at launch. Nintendo might not be able to meet demand at launch. It's simple. They can't have extra plants pumping out units just for a launch. It just isn't cost effective. And they can't stockpile units in warehouses and miss a critical holiday season or leave potential revenue just laying around for months so that little Johnny can have his console on XMas morning. The world just doesn't work that way.
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The only way to stop it is, as everyone else has said, by increasing supply. If manufacturers made enough, or too much, there'd be no eBay market for them (except for people who were trying to get rid of theirs cheap because they realized they couldn't afford it).
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Maybe I do live my life with rosy-colored glasses on. Maybe I am a complete idiot because I don't feel that this kind of competitive market is good for our industry. But at least I can look at myself in the mirror and say that I honestly care about my fellow gamer.
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I don't have much problem with consumers buying up Xbox 360s or whatever and then selling them for profit on eBay. If one views eBay as a secondary marketplace, it kind of makes sense that people who played fair to wait in line and get a system should be able to sell it at a profit.
But someone who has been entrusted by Microsoft to sell the system instead selling it on eBay for personal, off the books profit? That rubs me the wrong way and if I knew that, I wouldn't ever shop at his store again.
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Why? Because it will be at least that long before any essential games are released for it. The first wave will be nice but you don't HAVE to own it asap.
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So winning the lottery would be just like winning the lottery.
Love for my fellow gamer? Why am I deemed not loving my fellow gamer, by selling something for what it is worth?
If I had a rare item and sold it to someone for peanuts, people would call me a fool. And they'd be right, cuz I am a fool.
I got two 360s at the end of December (quite by accident/luck). I told myself that if I found a friend who wanted to buy it I'd sell it to them for what I paid. If not, I was off to EBay. I'm happy to say that I did find a friend, and I didn't sell it on EBay because doing something for my friend was more important than making the money.
That said, I'm considering playing the PS3 release strategically. If I can get a unit I will EBay it, and use the profits (assuming it is double) to buy another PS3, so I'd be getting the PS3 for free.
So I'd argue that EBay could allow under priviledged gamers a chance to own a next gen system for free. All you need is $400 or $500 on a credit card, and you will have yourself a free system.
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It bothers me because all that extra money being spent on a system (that's already being sold in good faith at a loss) goes to some greedy asshole and not the company that made the product.
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Did he say you are unethical when you buy stuff from the bargain bin, when he is selling it for less than he paid?
You guys need to move to Cuba, since you like Socialism so much. Its a free mark. Supply and demand is not a hard concept. Its worked quite well for the past few hundred years.
Bunch of fan boy wusses.
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The "buy to sell" debate has raged on many a gaming "community" with suprising amounts of people claiming it's the smart thing to do.
Buying things and selling them on for a profit is quite smart, but it's a bit sad when a community of people who have shared all the hype and anticipation of their beloved console are openly declaring their plans to milk dry the people who can't get in a reliable pre-order.
There's sites where you pay for instant notification for when and where there's stock, the plan being buy as many as possible as quickly as possible.
That means they'll sell out in about 15 minutes flat, nearly all heading for eBay.
The fact that store owners are diverting their stock straight to eBay is the last straw.
Of course there's always a number of people who'll qoute the laws of greed, sorry I meant economics, and another few who'll give it the "if people are stupid and desperate enough to pay X amount on eBay ...blah..blah..get what they deserve blah..blah"
If Sony cut out the middle man and put all there stock straight on eBay would these people be applauding them and saying "well it's only worth what people are willing to pay, what a smart move!" - I doubt it.
Wait till the Rev comes out, ouch!!
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If Sony, Nintendo and Microsoft put their foot down, this behavior would stop. Then again, with what a cheap piece of junk the 360 is (most poorly constructed console I've ever owned), I feel like they gauged me at $400.
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Totally blame MS though, if there was no shortage, this couldn't happen.
PS3- start with enough consoles, no need for this kind of thing.
The stores are just doing what makes them the most profit - if some dork buys an overpriced console for over 3 times what its worth, why complain?
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It's the exact same thing as if you were rationing water with an upcoming hurricane. Do you sell Water at what it was already worth, say $2.00 a gallon. No. Hell no. The value of water just skyrocketed, and putting a price floor leads to shortages. Everyone and their grandma buys 20 gallons of water just because they can.
No, the smart and ethical businessperson sells that water for $10 a gallon. Then people who would horde, don't. They only buy what they need, what they can afford, and it is distributed more evenly across the population.
It's a universal rule. PRICE FLOORS CREATE SHORTAGES, NO MATTER WHAT THE MARKET. Price floor on Organs(I.E donors get no compensation) = shortage of donors. Wage floor(minimum wage) on jobs = shoprtage of jobs. Price floor on PS3 = shortage of PS3.
Now we all know there's going to be a freaking shortage anyway, but selling the PS3 at it's true market value(as determined by buyer and seller, not by Sonycorp) makes sure the people who want it the most get it, instead of some first-come first-serve nonsense.
CAPITALISM. Know it. Show it.
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It is all part of the marketing machine for a new console. People clamouring and willing to pay anything for a new console is priceless advertising.
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This is what will happen in a capitalistic society when there is high demand and low supply. I won't lie, I bought an xtra 360 and sold it for double the msrp. As for the PS3, I won't get it when it launches.
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Anyways, it's not like the PS3 is gonna come out this year anyways, with so many PS2 games showing up at E3 and all.
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Only we gamers should be allowed to do that. That's why I'm pre-ordering from a big store and waiting on a big line to get the ps3, which I'm probably going to hoc on ebay anyway, especially if there is a price hiking shortage.
This has always happened though. Either the store owner does it himself or one of his clerks will be offered an extra couple of Franklins to sell it to someone who didn't pre-order. The first time I remember this happening with video games was the xmas time release of Super Mario Bros 2. Many ToysRUs clerks got their palms greased that year.
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I walked into my Gamestop 2 weeks ago to return my pre-order, and the manager was cold-calling past customers to try and sell some 360's they had received that week. I asked the clerk if they were calling pre-orders, and he simply said "no, it wasn't that kind of shipment". What the heck does that mean, it wasn't that kind of shipment?. I asked if the pre-order I was cancelling was in that shipment. After looking around in their ghetto card box he simply said no.
Gamestop figured that all the people that had pre-ordered 360's would just wait anothyer month or so to get theirs, and they could expand their customer base to people who might not have even wanted one in the first place.
Since I already had mine, I didn't pay it much attention...until I was at home later that night and got a call from the same manager asking if I . Needless to say, I flipped out on him and told him I was never going to shop there again.
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(Go three days without playing on your computer / game console, and you'll be twitchy, but probably fine. Go three days without any fluid intake at all and you'll be close to death.)
I was talking with a game magazine writer this past week, and the discussions he's been having lead him to think that PS3 may actually launch this year - in Japan, in limited quantities. He doesn't think there is any way that (a) Sony will have a worldwide launch of PS3 in 2006 or (b) that there will be a million consoles available at launch or (c) that in his opinion as a multi platform gaming geek, that the PS3 is really going to be worth spending the money on AT LAUNCH because there won't be enough good games for it to make it worthwhile. His suggestion was to just wait a few months and see if Sony is going to get games out, and to see what the consumer market makes of it. His concern is that Mr. & Mrs. Wal-Mart will NOT buy the PS3, due to the high price, and their unwillingness to re-buy their DVD movie collection.
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I saw a Ford GT in a dealership a while back that had a "market adjustment" added that doubled the MSRP. Why? Because they knew that supply was limited, and somebody who wanted it bad enough would pay it. They didn't put it up on eBay, they just marked it up right there on the showroom floor. What if this local game store owner had the balls to charge what the market would bear across his own counter? Would people feel any differently about his actions? Why is it that eBay is the only place where price is more closely aligned to demand?
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What I do have a problem with is stores making false promises about delivering on launch day or taking a deposit for a pre-order with no intention of supplying the item.
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Adam Smith was a Communitarian. He believed that the market could be guided by the "Invisible Hand" because, as a Communitarian, he believed that people had...wait for it...morals. He assumed that people became socialized into a society where you treat your fellow society members with fairness and respect. When you do, the Invisible Hand makes sure that everyone will buy for the appropriate price, because no one would be disrespectful enough to rip off a fellow member of the community.
It's amazing how many people use Adam Smith to justify ripping others off, when in fact he advocated the opposite. If you're going to do something, at least get your justification right.
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23. BY purchasing wholesale, businesses do not agree to sell at MSRP. Thats called price fixing and is illegal. However, some major retailers do agree to M.A.P. (Manufacturer Approved Pricing. Large retailers receive ad and marketing dollars from the publishers and manufacturers. If they agree to a MAP contract, they must not advertise the product for anything other than the MAP price. If they do, they do not receive their marketing funds. This is why stores run "in store" specials and you hear commercials for "famous maker" products. The companies can not advertise the actual name brand or they run the risk of losing the ad funding. BTW, most major retailers receive 2-3% on their total sales in Co-op fundind. That can add up to a ton of $$.
Independant retailers do not receive ad money from game companies and in most cases have never been appoached to enter into a MAP contract. Bottom line, they can sell a $50.00 game for $47.99 or $53.99. Heck, they can even sell the precious 360 for $1500.00 if they want.
Another thing to keep in mind is the mark up on the consoles. As i have mentioned on here before, the sheet cost for the 360 is $378.00 with most independants buying the unit wholesale for $388.00. Why in the world would any business owner want to sell the hottest product since the PS2 for $399.99?
***The biggest reason the independant is screwing you is, YOU ARE SCREWING THEM***
You have no idea how many small business owners did sell their 360's for MSRP to customers in their stores. Here's the problem. Many of the customers that got their 360's at an independant store didnt return to buy their software. Instead, they are getting their games at Gamestop and Best Buy. Software and acc are where the money is made! No store owners like selling consoles. They have to tie up a ton of money to make a very small profit.
Be faithful to your local shop. Its like the butcher shop of the older days. Get to know your butcher, get better meat. Get to know the owner of the local game store, buy your games and accessories from them, trade your games through them, and buy your pre-owned games there, and i'll bet when the PS3 releases, you wont even have to stand in line.
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I have no love for my fellow gamer.
Sentiment gets in the way of FRAGGING them. ;-)
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People who are saying that "Society should wait and be patient" obviously do not understand the basic principle of economics.
Supply and demand.
In the case of shortages, the supply can go over premium because the demand for it is huge. Plain and simple, the only way to control this is for the manufacturer to lay requirements to the retailer regarding the means of which their product can be sold.
You can blame MS all you want, but this was driven more by SONY during the launch of the PS2. Sony did nothing to curb the retailers into selling the consoles through their retail outlets. So what happened? They do forced bundling and even worse, backstab and sell on Ebay.
You want this issue fixed, talk to the producer of the console and quit your stupid rants to try to preach to consumers...because let me tell you. They are not listening.
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If it was the STORES and MANUFACTURERS selling the things at market value, I'd have no problem with it. The fact is, that the scalpers are partly causing the problem they're benefitting from.
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We get the systems for 397 so we would only make a 3 dollar profit if we sold them in the store. If we did sell them in the store they would be gone the first day not by loyal regulars but from people coming across town just to by the console no games or accessories and they are just going to go home and list it on ebay themselves.
Mom and Pop video game stores are closing down like crazy because of the ebgames and gamestop. People do not like to support there local video game store and would rather get less for trade and pay more form the big companies.
Now that the xbox's are more available we do sell them in the stores now. But we are required to purchase project gotham and a wireless controller for each xbox 360 we get. We do not sell them as a bundle to our customers because of complainers(you know who you are) So we are now have a huge stack of project gotham games that we can't sell. We can sell the wirless controllers but now we have a lost of $40 dollars for each xbox 360 we sell. So don't blame stores if they sell bundles.
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'Support your local mom and pop store, BUY STUFF OFF EBAY!'?
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